Week 11 Reading Reflection

1) What was the biggest surprise for you in the reading? In other words,       what did you read that stood out the most as different from your expectations? 

I think that I was most shocked at the amount of operating income generated by Intel, Microsoft, and Apple since the introduction of their different products.  This amount was far greater than I imagined it would be.

2) Identify at least one part of the reading that was confusing to you.

The innovation landscape map was a little confusing.  I would have liked to see an example or diagram of what one would typically look like.  Leaving it too my imagination did not make the subject any clearer. 

3) If you were able to ask two questions to the author, what would you ask? Why?

Question #1- Do you feel that as innovation continues to progress that more and more companies will turn to crowd-sourcing to try and keep up with the demand?

Question #2- How do you handle senior leadership that is not willing to recognize or embrace innovation strategies that would help a company evolve?

4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

I felt that the information presented regarding routine innovation was somewhat contradictory.  In one section he states that “routine innovation is often called myopic or suicidal” and in another section he discusses how the hundreds of billions of dollars made by apple, Microsoft, and Intel was considered to be routine innovation.