Week 9 Reading Reflection

For this week's  reading reflection post, I addressed the following areas:

1)    What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations? 

I really did not find any of this week’s reading to be a big surprise.  Most of it seemed quite familiar after taking a Marketing last semester.  If I had to put my finger on one particular thing it would be the introduction of the 4 C’s.

2)    Identify at least one part of the reading that was confusing to you.

I found the section regarding quantitative vs qualitative research to be confusing.  They both rely on analytical testing and seem to only very by size.  I would like to have seen an example of each to better each understand the difference.

3)    If you were able to ask two questions to the author, what would you ask? Why?

Question # 1 - Can you further explain the difference between quantitative and qualitative research and give examples.

Question # 2 – If consumer driven philosophy approach is often more effective, than why don’t more venture adopt it?

4)    Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?

I disagreed with the steps in developing a marketing plan.  I feel that along with the current marketing research and sales analysis it should be evaluated against what plans have been used in the past.  If a plan was unsuccessful than information may be able to be pulled from those plans that could help to better shape future plans.